Digital Marketing Services

Digital technology for the future generation provides a full array of digital marketing services that are adapted to each client's specific demands and objectives. Our experienced and passionate professionals specialize in a variety of digital channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content creation, email marketing, website design and development, and data analytics.

At the heart of future-generation digital technology is a dedication to producing tangible results through a comprehensive and data-driven approach. We recognize that each firm in Addis Ababa and beyond operates in a unique environment, which is why we avoid one-size-fits-all solutions. Our process begins with a thorough examination of your specific business objectives, target audience, and industry intricacies. This fundamental understanding guides the creation of tailored digital marketing strategies aimed at achieving your key performance indicators (KPIs), such as higher website traffic, lead generation, increased brand visibility, or increased online revenue.

These thorough lists outline the components of a technical training, consulting, and expertise package for digital marketing. These lists provide a breakdown of the consulting services and training packages you can look for or anticipate.

I. Digital Marketing Technical Training Expertise:

This part of the package focuses on equipping you or your team with the practical skills and knowledge to execute digital marketing tactics effectively. The training should cover key areas and provide hands-on experience. Here are some modules that might be included:

• Search Engine Optimization (SEO):

  • Understanding how search engines work.

  • Keyword research and analysis.

  • On-page optimization (technical SEO, content optimization).  

  • Off-page optimization (link building, authority building).

  • SEO tools and analytics (Google Search Console, Google Analytics, etc.).

• Search Engine Marketing (SEM) / Pay-Per-Click (PPC) Advertising:

  • Setting up and managing campaigns on platforms like Google Ads.

  • Keyword targeting and ad copywriting.

  • Budget management and bidding strategies.

  • Performance tracking and optimization.

• Social Media Marketing (SMM):

  • Developing social media strategies for different platforms (Facebook, Instagram, LinkedIn, etc.).

  • Content creation and scheduling.

  • Community engagement and management.

  • Social media advertising and analytics.

• Content Marketing:

  • Developing a content strategy aligned with business goals.

  • Creating various content formats (blog posts, articles, videos, infographics, etc.).

  • Content distribution and promotion.

  • Measuring content effectiveness.

• Email Marketing:

  • Building and segmenting email lists.

  • Creating engaging email campaigns.

  • Automation and personalization techniques.

  • Email marketing analytics and best practices.

• Digital Marketing Analytics:

  • Understanding key metrics and KPIs.

  • Using tools like Google Analytics to track performance.

  • Data analysis and reporting.

  • Making data-driven decisions.

• Website Basics and Optimization:

  • Understanding website structure and user experience (UX).

  • Basic website performance optimization.

  • Conversion rate optimization (CRO) principles.

• Mobile Marketing:

  • Strategies for reaching mobile users.

  • Mobile-friendly website design and optimization.

  • Mobile advertising and app marketing (if relevant).